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Mazda Motor Corp on Monday held a commemorative ceremony to mark the production kickoff of the all-new Mazda Biante minivan at its Ujina Plant No.1 near Mazda’s headquarters in Hiroshima. Sales of the Mazda Biante are scheduled to commence in Japan on July 8.

Mazda President Hisakazu Imaki said, “The launch of the all-new Biante marks Mazda’s entry into Japan’s mid-size ‘tall’ minivan segment. In terms of sales volume, it is second only to the compact car segment, where we introduced the all-new Mazda Demio last year. As the latest product to embody Mazda’s Zoom-Zoom tradition, the Mazda Biante will enable us to appeal to an even wider range of customers with vehicles that ‘look inviting to drive, are fun to drive, and make you want to drive them again.’”

The 8-seat Biante minivan was developed under the concept,
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