SEOUL, South Korea - General Motors Corp. is considering launching its Chevrolet brand in South Korea to capture a larger share of the country's growing market for imported cars, a company executive said Friday.
The U.S. automaker will make a decision on the move after completing a study by the end of this year, said James H. Raymond, executive director of GM's Asia-Pacific vehicle sales, service and marketing division.
GM Korea currently sells Cadillac sedans at 41 million to 120 million Korea won ($39,000-115,000) each and Saab sedans at 37 million to 59 million won. continues
