Monday, May 4, 2009

Here's a question I've never been able to figure out the answer to: why doesn't the price of running shoes ever seem to fall?

Because it seems to me that running shoe "technology" has improved noticeably over the last decade, but the prices of the base models don't seem to be falling. In cars and computers, the fancy pants technology tends to filter down over time from the high-end models to the lower-end ones. Not so with shoes: if you're only willing to spend $80-$100 at a typical shoe store, you will end up with same crappy piece of footwear you would have spending the equivalent amount ten years ago. The only thing that has changed is that now you have the option of spending $250-$300.

What am I missing?

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