Toyota wants to add two more small vehicles to its American model lineup in response to rising fuel economy standards, said Jim Lentz, president of Toyota USA. He said a production version of the small A-BAT pickup concept, plus Europe's new Urban Cruiser were both under consideration.
Toyota is aiming for a 35 mpg fleetwide fuel economy average by 2020, Lentz told Automotive News in a recent interview.
The A-BAT pickup was shown in concept form at the Detroit auto show in January. Riding on a unibody platform, it features a four-foot bed, but overall storage space can grow to as much as eight feet when the midgate is folded down. Power comes from a four-cylinder gas-electric hybrid setup.
Unlike the A-BAT — which is just a concept car at this stage — the Urban Cruiser is already headed for production in Europe. If the mini-SUV looks familiar, it's because the Urban Cruiser is essentially a jacked-up version of the Scion xD. Whether there is enough of a difference between the Cruiser and the xD to warrant the sale of both models remains to be seen.
Lentz said either model could be badged as a Toyota or a Scion. "It doesn't matter," he said. "As long as we are keeping customers."
