Here are a couple of snapshots taken from DeLaval's business presentation for its milking rotaries, the TURN-STYLES™ PR1100 and PR2100. During the brief seconds when the camera locks in on the “parlours” as they slowly twirl about their bovine passengers, industrial food production is transformed (un)expectedly into a Busby Berkeley's musical number.
In their precisely calibrated choreography, these elegantly designed machines are undeniably mesmerizing. Singularities subsumed by symmetry and repetition, merged wholly into a patterned geometry. Frolic and hypnotic spectacle together side by side with cooly modernist efficiency. And though the rotaries do not appear to conflict with Cartesian topography, any sense of site and context can be nullified if you ignore the spoken and textual commentaries in the videos.
But perhaps they can still defy gravity. Rotate them fast enough and they will detach, a gyroscopicwhirligig on its way to a dairy farm halfway across the world. With cows still on board.
Or better yet, for one week each year, the cows are replaced by these bloggers plus Kazys Varnelis, who are herded daily and singly into the compartments to blog whatever they want to write about while they are turned and “pampered” until they are returned exactly one hour later. And for anyone who did not produce an interesting post by the deadline, the abattoir awaits. Such is the brutal nature of the blogosphere.
